Website Translation As A Way To Promote Your Business Abroad
By Elena Mokeeva, Tue Dec 27th

Today every self-respecting company understands the advantagesand power of the internet and runs one or several web sitesadvertising its products or services online. We all want to berecognised worldwide and invest a lion's share of our budget inoffline international marketing. At the same time we oftenforget about the advantages of international internet marketing.All that we can think of is creating another .com website inEnglish, adding the word "international" to its title. Why do weforget that one third of all internet users do not speakEnglish, and thus our "international" site is passing by allthis mass of potential clients (business partners)? Withconstantly growing quantity and quality of non-English materialon the Net they are more likely to surf in their own language.

Today a multilingual website is becoming a necessity forinternational business due to a number of convincing reasons:

SEO Marketing. Multilingual web sites allow you to enternew markets. Local language search engines will index your siteand give you new links from within this market area. In mostnon-English speaking countries, regional search engines in theirnative language play much greater role than English-speakingGoogle, Yahoo and MSN. Hence, you gain better positions, morenew visitors to your site (i.e. more potential customers) andmore sales.

Company Image. Multilingual sites create an image of aserious and respectable international business, and will winover visitors from companies who have not made this effort.

Customer-centric approach. It allows your visitors tosurf quickly and efficiently in their own language. This givesyour company and products an advantage over your less preparedcompetitors.

Now you clearly understand that website translation can be agreat help in attracting foreign public to your business.However it has to be done in such a way that people will end upbuying your product.

To have a website translated means much more than get mere texttranslation. There are numerous factors that have to be takeninto consideration. Actually, it is more correctly to speakabout website localisation, when you want the site successfullyworking in the market of your target countries.

Localisation is defined as modifying a product to make itusable and suitable to a target market.

First of all, it implies culture-centric translation.Perfect culture-centric translation makes the reader feel as ifthe content was not translated, but originally written in thetarget language. It takes into consideration the culture, styleand language of the target audience.

Using electronic translations for this purpose is not a goodidea. The decision to have your site translated by a humanbeing, preferably a native speaker, familiar with the culture,terminology and sayings of the target language, is an ideal one.

Then, website localisation takes into account the appearanceof your web pages. Are there pictures, colours or imagesthat would cause offence? A good website translation companywill analyse your site and offer you a cultural applicabilityconsultation.

Further more, decent website translators will offer anafter-care service that assists in helping you with thesmall changes in future.

Some translation companies will even provide you withinternet marketing services to help your site achievehigh visibility in the target country.

If you are serious about promoting your business among foreigninternet users it is best to trust your website translation toproven professionals. The leading UK translation company, Lingo24 can supply your company with theseservices.

Professional website localisation and culture-centric translation can become a very promisingperspective for your business.

About the author:See the author's biography here:http://www.e3internet.com/company-information/biographies/elena/