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Basic Seo Advice (what Anyone Could Do For Their Websites)
By Akash Kumar, Fri Dec 23rd
While this document will not guarantee top placement for you inany search engines, it will increase your chances to be includedin the relevant results. Consider the information below to besubjective advice, and advice only, which have been assembledbased on both experience and research. Please note that allsearch engine technologies are constantly evolving, renderingonly month-old tricks to deceive their methods useless. The onlyway to keep your website at a proper place of search results is- as general it sounds - providing content that people are bothinterested in and are looking for. In general, search engines have been designed by people who areskilled at gathering, storing and analyzing data, programmers,mathematicians and other talented people with innovative ideas.However in the age when nearly anyone in the free world canaccess the internet, the ratio of people used to handling rawinformation have rapidly decreased. In other words, most peopledo not think about information the way search engine designerswould. Search engine optimization ( SEO ) is the bridge over the gap,it is to bring people with average computer skills, and theinformation they look for together. It overlaps the sometimesstill too mathematics-based search engine technology, and takesyou a step closer to your target audience. SEO should be aboutexamining how people are looking up information on the web, andnot how you may trick them into visiting your website.
1.: Choosing your Keywords A research done by Entireweb 31% ofpeople enter 2 word phrases into search engines, 25% of allusers look for 3 word combinations and only about 19% of themtry their luck with only a single word. Do not choose a keywordto optimize your site for that you don't have the slightestchance of ranking good with because of the fierce competition.Do not choose a keyword that nobody looks for. Do not choose akeyword that does not relate strongly enough to your content.Only use generally popular keywords if you do not need targetedtraffic. Do not use words that may get your site filtered orbanned from search engines. Do not use images with filenames orALT tags ( Alt attributes of IMG tag ) that may get your sitefiltered or banned from search engines. Only use dynamic pageswhen the functionality demands it. Use lots of relevant content,well laid out into separate pages. For best results optimize onepage for one keyword. Do not post half-finished sites. 2.: HTML Content 2.1.: Tag</p><p>The title should not be any longer than 70-100 characters,including spaces. ( Google - DMOZ ) The title should bot be anylonger than 60 characters. ( scrubtheweb.com ) The title shouldnot begin with the domain name. It is often considered as spam.The domain name shouldn't be repeated in the title. It is oftenconsidered as spam. Do not use the same filename as the titletag, or the same filename as the domain name. It is oftenconsidered as spam.</p><p>2.2.: <Meta Description> Tag</p><p>Shouldn't be any longer than 25-30 words ( DMOZ ). Shouldn't beany longer than 100 characters ( Google ). Shouldn't be anylonger than 150 characters ( scrubtheweb.com ). Shouldn't be anylonger than 200 characters ( searchenginewatch.com referring toGoogle ).</p><p>2.3.: <Meta Keywords> Tag</p><p>Shouldn't be any longer than 268 characters ( AltaVista ).Shouldn't be any longer than 378 characters (searchenginewatch.com referring to Google ). You should not usewords that are not present in the body of the page. Redundantcharacters will not hurt overall results, however words afterthe first 300 characters rarely do any good. Start all keywordswith capital letters.( Relevant only on alphabetical listings )Separate keywords with the ", " ( comma, space ) charactercombination. ( Most search engines use either character as theseparator ). You may use phrases as well. You should not use anyword, not even within phrases more than 3 times. It is oftenconsidered as spam. 3.: Content The text on the page shouldcontain the keywords right at the beginning of the page. Do notoveruse keywords. Neither keyword should take up more than12-24% of the entire body text. It is often considered as spam.Do not use too much content right on the front page. Bothloading time and redundancy of additional words used will reducethe chance of showing up in relevant searches. 4.: HTML CodePage In case your website uses a language different than thedefault of the search engine which your target audience prefers,or your website uses special characters unique to that language,make sure to implement the proper HTML codepage tag. Unicodeversions of special characters ( HTML encoded characters ) aremore or less impossible to look up in most search engines. 5.:Search Engine Basics</p><p>Search engines operate by funds as well. Funds are collectedeither from selling advertisement placement, selling listings,or both. When a search engine company sells out the area abovethe search results as advertisement space, and displays onlyrelevant results based on what the users were looking for, mostpeople will be mislead by the placement of such links, andchoose them instead of the actual results. Search engines thatoperate by funds generated by selling listings will not showyour website within the results regardless of its relevance,unless you <script type="text/javascript">
document.write("<A href='http://www.amazon.com/Carson-Dellosa-FLASH-CARDS-LANGUAGE/dp/B000J09C9Q/ref=sr_1_13?ie=UTF8&s=toys-and-games&qid=1228416462&/class0c-20' target =_blank onMouseOver=\"ddrivetip('<font size=1 face=Verdana color=#000000>FLASH CARDS SIGN LANGUAGE</font><BR><font size=1 face=Verdana color=#000000></font>')\" onMouseOut=\"hideddrivetip()\"> sign</A>");
</script> up for their service. You may be listed for freeeven on fee based search engines by getting your site listed oneither of the directories the search engine company buysinformation from. However, such directories such as Yahoo.comand DMOZ.org are moderated based on relevance and content, thusgetting listed on their websites may take some time and efforts.Most search engines rank your website by relevance, which ismeasured by the thresold of keywords. Some search engines, suchas Google.com as well, will sort even relevant sites by theirpopularity, measuring the page rank by the actual links leadingto the site. Also, the text or ALT TAG text accompanied withthese links will influence the keywords the website is shown inthe listings for. Some search engines will consider a websitemore and more popular when they are clicked on the results page.These inlude AltaVista.com . 6.: Do not overdo it, but doeverything you can Eventhough META tags have been neglected bymost major search engines, some of them still consider them whenanalyzing websites. Including them in the proper manner can onlyhelp, but will never hurt your position. When trying to tricksearch engines, you try to trick their creators, who are morethan prepared to deal with this. Most search engines are updatedat least annually to deal with the websites that found a way todeceive their systems. Most of the websites that have ever usedsuch tactics get blacklisted. In order to allow web-spiders (analyzing programs that surf the net and categorise websites )to inspect all of your webpages, place a file named "robots.txt"in the root directory of your website with the followingcontent: # /robtots.txt</p><p># no exclusion at all Agent: * Disallow: </p><p>7.: Example of the basics</p><p><HTML> <HEAD> <TITLE>Online Library - Out of print books byNonexistantlib.org
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